{"id":202790,"date":"2022-06-10T11:16:12","date_gmt":"2022-06-10T10:16:12","guid":{"rendered":"https:\/\/www.elche.es\/?page_id=202790"},"modified":"2025-05-07T14:02:18","modified_gmt":"2025-05-07T12:02:18","slug":"publicidad-institucional","status":"publish","type":"page","link":"https:\/\/www.elche.es\/va\/comunicacio\/publicidad-institucional\/","title":{"rendered":"Publicidad Institucional"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; css=&#8221;.vc_custom_1475484188729{background-color: #dddde0 !important;}&#8221;][vc_column][vc_column_text]<nav aria-label=\"breadcrumbs\">\n            <div class=\"breadcrumb-container theme1\">\n                <ol>\n                                    <\/ol>\n            <\/div>\n        <\/nav>    <script type=\"application\/ld+json\">\n        {\n            \"@context\": \"http:\/\/schema.org\",\n            \"@type\": \"BreadcrumbList\",\n            \"itemListElement\": [\n                            ]\n        }\n    <\/script>\n    <style type=\"text\/css\">\n        .breadcrumb-container {\n            font-size: 13px;\n        }\n\n        .breadcrumb-container ul {\n            margin: 0;\n            padding: 0;\n        }\n\n        .breadcrumb-container li {\n            box-sizing: unset;\n            display: inline-block;\n            margin: 0;\n            padding: 0;\n        }\n\n        .breadcrumb-container li a {\n            box-sizing: unset;\n            padding: 0 10px;\n        }\n\n        .breadcrumb-container {\n            font-size: 3 !important;\n                    }\n\n        .breadcrumb-container li a {\n            color: #0a0a0a !important;\n            font-size: 3 !important;\n            line-height: 3 !important;\n                    }\n\n        .breadcrumb-container li .separator {\n            font-size: 3 !important;\n                    }\n\n        .breadcrumb-container li:last-child .separator {\n            display: none;\n        }\n    <\/style>\n    <style type=\"text\/css\">\n        .breadcrumb-container.theme1 li {\n            margin: 0;\n            padding: 0;\n        }\n        .breadcrumb-container.theme1 a {\n            background: ;\n            display: inline-block;\n            margin: 0 5px;\n            padding: 5px 10px;\n            text-decoration: none;\n        }\n    <\/style>\n        <style type=\"text\/css\">\n            <\/style>\n    <script>\n            <\/script>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1654856936893{margin-top: 40px !important;}&#8221;][vc_column]<h1 class=\"sc_title sc_title_regular titulo-pagina margin_top_small\">Publicidad Institucional<\/h1>[\/vc_column][\/vc_row][vc_row][vc_column][vc_tta_accordion][vc_tta_section title=&#8221;Campa\u00f1as de publicidad institucional 2024&#8243; tab_id=&#8221;1746612096166-7d153d87-fbb9&#8243;]\r\n        <p>\r\n        <span class=\"enlaces-titulo\"> Descarga CSV <\/span> <span><a class=\"enlaces-link\" target='_blank'href=\"https:\/\/www.elche.es\/wp-content\/uploads\/2025\/05\/GASTOS-CAMPANAS-PUBLICIDAD-2024.csv \">Veure enlla\u00e7<\/a><\/span>\r\n        <br>\r\n        <span class=\"enlaces-descripcion\"><\/span>\r\n        <\/p>\r\n        <hr class=\"enlaces-separador\">\r\n        <div class=\"infogram-embed\" data-id=\"cf863fc6-7c89-451d-adc8-d5103e137d5e\" data-type=\"interactive\"><\/div><script>!function(e,t,s,i){var n=\"InfogramEmbeds\",o=e.getElementsByTagName(\"script\"),d=o[0],r=\/^http:\/.test(e.location)?\"http:\":\"https:\";if(\/^\\\/{2}\/.test(i)&&(i=r+i),window[n]&&window[n].initialized)window[n].process&&window[n].process();else if(!e.getElementById(s)){var a=e.createElement(\"script\");a.async=1,a.id=s,a.src=i,d.parentNode.insertBefore(a,d)}}(document,0,\"infogram-async\",\"\/\/e.infogram.com\/js\/dist\/embed-loader-min.js\");<\/script>[\/vc_tta_section][vc_tta_section title=&#8221;Campa\u00f1as de publicidad institucional 2023&#8243; tab_id=&#8221;1746612096176-65ee25bf-8a8f&#8221;][vc_column_text]<script id=\"infogram_0_ee369692-c94f-43b1-aff7-de2a008c85e1\" title=\"CAMPA\u00d1AS PUBLICIDAD 2021\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?13B\" type=\"text\/javascript\"><\/script>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Campa\u00f1as de publicidad institucional 2021&#8243; tab_id=&#8221;1746612180362-099c3cd9-eddf&#8221;][vc_column_text]\n<table id=\"tablepress-92\" class=\"tablepress tablepress-id-92 responsive\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">DENOMINACI\u00d3N<\/th><th class=\"column-2\">FECHA<\/th><th class=\"column-3\">PRENSA<\/th><th class=\"column-4\">INTERNET<\/th><th class=\"column-5\">RADIO<\/th><th class=\"column-6\">TELEVISI\u00d3N<\/th><th class=\"column-7\">EXTERIOR<\/th><th class=\"column-8\">TOTAL<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">9 octubre<\/td><td class=\"column-2\">10\/09\/2021<\/td><td class=\"column-3\">1,029.00 \u20ac<\/td><td class=\"column-4\"><\/td><td class=\"column-5\">450.00 \u20ac<\/td><td class=\"column-6\">2,178.00 \u20ac<\/td><td class=\"column-7\"><\/td><td class=\"column-8\">3,657.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">25N<\/td><td class=\"column-2\">11\/25\/2021<\/td><td class=\"column-3\">1,754.00 \u20ac<\/td><td class=\"column-4\"><\/td><td class=\"column-5\"><\/td><td class=\"column-6\">4,893.00 \u20ac<\/td><td class=\"column-7\"><\/td><td class=\"column-8\">6,647.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">PLAYAS SIN HUMOS<\/td><td class=\"column-2\">7\/23\/2021<\/td><td class=\"column-3\">2,118.00 \u20ac<\/td><td class=\"column-4\"><\/td><td class=\"column-5\">1,477.00 \u20ac<\/td><td class=\"column-6\">1,474.00 \u20ac<\/td><td class=\"column-7\">270.00 \u20ac<\/td><td class=\"column-8\">5,339.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">ACTO HOMENAJE COVID 2021<\/td><td class=\"column-2\">11\/17\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\">363.00 \u20ac<\/td><td class=\"column-5\"><\/td><td class=\"column-6\">9,706.00 \u20ac<\/td><td class=\"column-7\"><\/td><td class=\"column-8\">10,069.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">AYUDAS PAR\u00c9NTESIS 2<\/td><td class=\"column-2\">5\/14\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\">702.00 \u20ac<\/td><td class=\"column-5\">1,423.70 \u20ac<\/td><td class=\"column-6\">1,653.50 \u20ac<\/td><td class=\"column-7\">270.00 \u20ac<\/td><td class=\"column-8\">4,049.20 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">AYUDAS PAR\u00c9NTESIS COVID ELCHE EMPRENDE<\/td><td class=\"column-2\">2\/17\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\">1,153.00 \u20ac<\/td><td class=\"column-5\">4,236.00 \u20ac<\/td><td class=\"column-6\"><\/td><td class=\"column-7\"><\/td><td class=\"column-8\">5,389.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">AYUDAS AGUA 2021<\/td><td class=\"column-2\">9\/7\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\">1,942.00 \u20ac<\/td><td class=\"column-5\">1,082.00 \u20ac<\/td><td class=\"column-6\">1,280.00 \u20ac<\/td><td class=\"column-7\">270.00 \u20ac<\/td><td class=\"column-8\">4,574.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">RECOMENDACIONES SANITARIOS COVID<\/td><td class=\"column-2\">1\/29\/2021<\/td><td class=\"column-3\">1,083.00 \u20ac<\/td><td class=\"column-4\">2,057.00 \u20ac<\/td><td class=\"column-5\">3,470.00 \u20ac<\/td><td class=\"column-6\">5,713.00 \u20ac<\/td><td class=\"column-7\"><\/td><td class=\"column-8\">12,323.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">FIESTAS PATRONALES AGOSTO 2021<\/td><td class=\"column-2\">8\/7\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\">12,100.00 \u20ac<\/td><td class=\"column-6\">19,363.00 \u20ac<\/td><td class=\"column-7\"><\/td><td class=\"column-8\">31,463.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">SEMANA SANTA 2021<\/td><td class=\"column-2\">3\/28\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\">2,633.00 \u20ac<\/td><td class=\"column-6\">8,086.00 \u20ac<\/td><td class=\"column-7\"><\/td><td class=\"column-8\">10,719.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\">SUPER CHEF SENIOR<\/td><td class=\"column-2\">9\/10\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\">1,399.00 \u20ac<\/td><td class=\"column-6\"><\/td><td class=\"column-7\"><\/td><td class=\"column-8\">1,399.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-13\">\n\t<td class=\"column-1\">PUERTA VIOLETA IGUALDAD<\/td><td class=\"column-2\">9\/22\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\">2,087.00 \u20ac<\/td><td class=\"column-6\"><\/td><td class=\"column-7\"><\/td><td class=\"column-8\">2,087.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-14\">\n\t<td class=\"column-1\">VII JORNADA SALUD<\/td><td class=\"column-2\">10\/15\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\">2,256.00 \u20ac<\/td><td class=\"column-6\"><\/td><td class=\"column-7\"><\/td><td class=\"column-8\">2,256.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-15\">\n\t<td class=\"column-1\">DECLARACI\u00d3N NIT DE L\u00b4ALB\u00c0:FIESTA DE INTER\u00c9S TUR\u00cdSTICO NACIONAL 2021<\/td><td class=\"column-2\">11\/11\/2021<\/td><td class=\"column-3\">1,815.00 \u20ac<\/td><td class=\"column-4\">327.00 \u20ac<\/td><td class=\"column-5\">946.00 \u20ac<\/td><td class=\"column-6\">2,608.00 \u20ac<\/td><td class=\"column-7\"><\/td><td class=\"column-8\">5,696.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-16\">\n\t<td class=\"column-1\">FIRETA DEL CAMP D\u00a8ELX<\/td><td class=\"column-2\">10\/13\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\">327.00 \u20ac<\/td><td class=\"column-5\">1,491.50 \u20ac<\/td><td class=\"column-6\">1,666.00 \u20ac<\/td><td class=\"column-7\"><\/td><td class=\"column-8\">3,484.50 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-17\">\n\t<td class=\"column-1\">CU\u00d1AS RESPONSABILIDAD J\u00d3VENES COVID FIESTAS PATRONALES<\/td><td class=\"column-2\">8\/7\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\">1,557.00 \u20ac<\/td><td class=\"column-6\"><\/td><td class=\"column-7\"><\/td><td class=\"column-8\">1,557.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-18\">\n\t<td class=\"column-1\">CU\u00d1AS SAN VALENT\u00cdN IGUALDAD<\/td><td class=\"column-2\">2\/11\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\">2,384.00 \u20ac<\/td><td class=\"column-6\"><\/td><td class=\"column-7\">496.10 \u20ac<\/td><td class=\"column-8\">2,880.10 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-19\">\n\t<td class=\"column-1\">CAMPA\u00d1A VIOLENCIA G\u00c9NERO. YO ME PLANTO<\/td><td class=\"column-2\">8\/7\/2021<\/td><td class=\"column-3\">363.00 \u20ac<\/td><td class=\"column-4\">484.00 \u20ac<\/td><td class=\"column-5\">1,907.00 \u20ac<\/td><td class=\"column-6\">7,242.00 \u20ac<\/td><td class=\"column-7\"><\/td><td class=\"column-8\">9,996.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-20\">\n\t<td class=\"column-1\">AYUDAS IBI 2021<\/td><td class=\"column-2\">5\/18\/2021<\/td><td class=\"column-3\">840.00 \u20ac<\/td><td class=\"column-4\">1,506.00 \u20ac<\/td><td class=\"column-5\">1,743.00 \u20ac<\/td><td class=\"column-6\">2,836.00 \u20ac<\/td><td class=\"column-7\">270.00 \u20ac<\/td><td class=\"column-8\">7,195.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-21\">\n\t<td class=\"column-1\">IMPLANTACI\u00d3N WIFI4EU<\/td><td class=\"column-2\">3\/14\/2021<\/td><td class=\"column-3\">1,560.00 \u20ac<\/td><td class=\"column-4\"><\/td><td class=\"column-5\">788.00 \u20ac<\/td><td class=\"column-6\">2,533.00 \u20ac<\/td><td class=\"column-7\">661.00 \u20ac<\/td><td class=\"column-8\">5,542.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-22\">\n\t<td class=\"column-1\">PREMIO ASLAN<\/td><td class=\"column-2\">9\/7\/2021<\/td><td class=\"column-3\">2,473.00 \u20ac<\/td><td class=\"column-4\">900.00 \u20ac<\/td><td class=\"column-5\"><\/td><td class=\"column-6\">1,327.00 \u20ac<\/td><td class=\"column-7\"><\/td><td class=\"column-8\">4,700.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-23\">\n\t<td class=\"column-1\">SHOWROOM<\/td><td class=\"column-2\">12\/9\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\"><\/td><td class=\"column-6\"><\/td><td class=\"column-7\">2,407.90 \u20ac<\/td><td class=\"column-8\">2,407.90 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-24\">\n\t<td class=\"column-1\">ESTE VERANO TOCA<\/td><td class=\"column-2\">1\/8\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\"><\/td><td class=\"column-6\"><\/td><td class=\"column-7\">261.36 \u20ac<\/td><td class=\"column-8\">261.36 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-25\">\n\t<td class=\"column-1\">TUS HIJOS E HIJAS SON COMO ESPONJAS<\/td><td class=\"column-2\">12\/1\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\">1,620.00 \u20ac<\/td><td class=\"column-5\"><\/td><td class=\"column-6\"><\/td><td class=\"column-7\"><\/td><td class=\"column-8\">1,620.00 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-26\">\n\t<td class=\"column-1\">ELCHE PARA TOD@S<\/td><td class=\"column-2\">8\/3\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\">468.27 \u20ac<\/td><td class=\"column-6\"><\/td><td class=\"column-7\"><\/td><td class=\"column-8\">468.27 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-27\">\n\t<td class=\"column-1\">DISE\u00d1O DEL CARTEL DEL CERTAMEN LITERARIO<\/td><td class=\"column-2\">4\/8\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\"><\/td><td class=\"column-6\"><\/td><td class=\"column-7\">435.60 \u20ac<\/td><td class=\"column-8\">435.60 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-28\">\n\t<td class=\"column-1\">SELLO DISTINTIVO EMPRESA CONCILIADORA<\/td><td class=\"column-2\">5\/12\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\"><\/td><td class=\"column-6\"><\/td><td class=\"column-7\">532.40 \u20ac<\/td><td class=\"column-8\">532.40 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-29\">\n\t<td class=\"column-1\">SE\u00d1ALES DE TR\u00c1FICO CONTRA LA VIOLENCIA DE G\u00c9NERO<\/td><td class=\"column-2\">7\/30\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\"><\/td><td class=\"column-6\"><\/td><td class=\"column-7\">5,977.40 \u20ac<\/td><td class=\"column-8\">5,977.40 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-30\">\n\t<td class=\"column-1\">CAMPA\u00d1A CONTRA LA TRATA<\/td><td class=\"column-2\">9\/12\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\">2,532.51 \u20ac<\/td><td class=\"column-6\"><\/td><td class=\"column-7\"><\/td><td class=\"column-8\">2,532.51 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-31\">\n\t<td class=\"column-1\">CAMPA\u00d1A MOSQUITOS<\/td><td class=\"column-2\"><\/td><td class=\"column-3\">943.80 \u20ac<\/td><td class=\"column-4\"><\/td><td class=\"column-5\">1,772.65 \u20ac<\/td><td class=\"column-6\"><\/td><td class=\"column-7\">770.77 \u20ac<\/td><td class=\"column-8\">3,487.22 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-32\">\n\t<td class=\"column-1\">CAMPA\u00d1A CONTRA EL MALTRATO ANIMAL VERANO<\/td><td class=\"column-2\">7\/15\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\"><\/td><td class=\"column-6\"><\/td><td class=\"column-7\">451.33<\/td><td class=\"column-8\">451.33 \u20ac<\/td>\n<\/tr>\n<tr class=\"row-33\">\n\t<td class=\"column-1\">CAMPA\u00d1A CONTRA EL MALTRATO ANIMAL NAVIDAD<\/td><td class=\"column-2\">12\/1\/2021<\/td><td class=\"column-3\"><\/td><td class=\"column-4\"><\/td><td class=\"column-5\"><\/td><td class=\"column-6\"><\/td><td class=\"column-7\">1065.04<\/td><td class=\"column-8\">1,065.04 \u20ac<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-92 from cache -->[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1654856925335{margin-top: 30px !important;}&#8221;]La publicidad exterior es la que utiliza lugares p\u00fablicos para desarrollarse; incluye soportes como mupis, autobuses, metro, kioscos, etc.[\/vc_column_text][vc_column_text]<script id=\"infogram_0_ee369692-c94f-43b1-aff7-de2a008c85e1\" title=\"CAMPA\u00d1AS PUBLICIDAD 2021\" src=\"https:\/\/e.infogram.com\/js\/dist\/embed.js?13B\" type=\"text\/javascript\"><\/script>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<hr \/>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1655104850186{margin-top: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"Publicidad InstitucionalCampa\u00f1as de publicidad institucional 2024 Descarga CSV Veure enlla\u00e7 Campa\u00f1as de publicidad institucional 2023 Campa\u00f1as de publicidad institucional 2021 DENOMINACI\u00d3NFECHAPRENSAINTERNETRADIOTELEVISI\u00d3NEXTERIORTOTAL 9 octubre10\/09\/20211,029.00 \u20ac450.00 \u20ac2,178.00 \u20ac3,657.00 \u20ac 25N11\/25\/20211,754.00 \u20ac4,893.00 \u20ac6,647.00 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