{"id":353894,"date":"2026-03-17T09:54:48","date_gmt":"2026-03-17T07:54:48","guid":{"rendered":"https:\/\/www.elche.es\/2026\/03\/elx-llanca-malcrial-per-a-incentivar-el-comerc-i-lhostaleria-pel-dia-del-pare\/"},"modified":"2026-03-17T09:54:56","modified_gmt":"2026-03-17T07:54:56","slug":"elx-llanca-malcrial-per-a-incentivar-el-comerc-i-lhostaleria-pel-dia-del-pare","status":"publish","type":"post","link":"https:\/\/www.elche.es\/va\/2026\/03\/elx-llanca-malcrial-per-a-incentivar-el-comerc-i-lhostaleria-pel-dia-del-pare\/","title":{"rendered":"Elx llan\u00e7a \u2018Malcria&#8217;l\u2019 per a incentivar el comer\u00e7 i l&#8217;hostaleria pel Dia del Pare"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_id=&#8221;SUBTITULAR_NOTICIA&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<hr \/>\n<h4>La campanya inclou un total de tres espots gravats en establiments locals que es difondran a trav\u00e9s de les xarxes socials de l&#8217;Ajuntament<\/h4>\n<hr \/>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=&#8221;TEXTO_NOTICIA&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<strong>L&#8217;Ajuntament d&#8217;Elx, a trav\u00e9s de la Regidoria de Comer\u00e7 i Hostaleria,<\/strong> ha llan\u00e7at una nova campanya promocional amb l&#8217;objectiu d&#8217;incentivar el consum en establiments locals amb motiu de la celebraci\u00f3 del Dia del Pare, dijous que ve, 19 de mar\u00e7.<\/p>\n<p>Sota el lema \u2018Malcria&#8217;l\u2019, la iniciativa est\u00e0 composta per tres v\u00eddeos promocionals que seguixen la l\u00ednia de campanyes anteriors i que es difondran a trav\u00e9s de les xarxes socials municipals. Els espots es desenrotllen en diferents comer\u00e7os i establiments d&#8217;hostaleria de la ciutat, posant aix\u00ed en valor l&#8217;oferta local.<\/p>\n<p>L&#8217;edil de l&#8217;\u00e0rea, Caridad Mart\u00ednez ha explicat que \u201cl&#8217;objectiu \u00e9s animar als il\u00b7licitans a celebrar esta data tan assenyalada en fam\u00edlia, que es recorden dels seus pares i tamb\u00e9 de tots els Joseps i Josepes que este dia tamb\u00e9 celebren el seu sant\u201d.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=&#8221;DESTACADO_NOTICIA&#8221;][vc_column][vc_column_text css=&#8221;&#8221; el_class=&#8221;cuadronoticia&#8221;]<\/p>\n<h5>La iniciativa anima a celebrar el pr\u00f2xim 19 de mar\u00e7 amb regals i experi\u00e8ncies en el comer\u00e7 i la restauraci\u00f3 de la ciutat<\/h5>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=&#8221;TEXTO_FIN_NOTICIA&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]La campanya, desenrotllada per Yerno Comunicaci\u00f3n, presenta una s\u00e8rie d&#8217;escenes en to humor\u00edstic en les quals un pare rep diferents regals per part dels seus fills, totes estes gravades en diferents localitzacions del comer\u00e7 i la restauraci\u00f3 de la ciutat. Segons Mart\u00ednez, amb esta iniciativa volem que \u201ctingueu un record i un instant bonic amb els vostres pares i alhora s&#8217;ajude el comer\u00e7 i l&#8217;hostaleria del nostre municipi\u201d.<\/p>\n<hr \/>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<audio class=\"sc_audio\" src=\"https:\/\/soundcloud.com\/ayuntamiento-de-elche\/elche-lanza-malcr-alo-para\" width=\"\" height=\"\" style=\"````\"><\/audio>[\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row el_id=&#8221;SUBTITULAR_NOTICIA&#8221;][vc_column][vc_column_text css=&#8221;&#8221;] La campanya inclou un total de tres espots gravats en establiments locals que es difondran a trav\u00e9s de les xarxes socials de l&#8217;Ajuntament [\/vc_column_text][\/vc_column][\/vc_row][vc_row el_id=&#8221;TEXTO_NOTICIA&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]L&#8217;Ajuntament d&#8217;Elx, [&hellip;]<\/p>\n","protected":false},"author":198,"featured_media":353859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2636,391,1312],"tags":[],"class_list":["post-353894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comerc-va","category-home-va","category-noticias-va"],"_links":{"self":[{"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/posts\/353894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/users\/198"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/comments?post=353894"}],"version-history":[{"count":2,"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/posts\/353894\/revisions"}],"predecessor-version":[{"id":353896,"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/posts\/353894\/revisions\/353896"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/media\/353859"}],"wp:attachment":[{"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/media?parent=353894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/categories?post=353894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/tags?post=353894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}