{"id":63360,"date":"2018-06-19T12:28:22","date_gmt":"2018-06-19T11:28:22","guid":{"rendered":"http:\/\/www.elche.es\/va\/2018\/06\/la-campana-silencio-incomodo-del-ajuntament-delx-obtiene-el-buho-de-bronce-en-los-premios-educafestival\/"},"modified":"2018-06-20T11:40:59","modified_gmt":"2018-06-20T10:40:59","slug":"la-campana-silencio-incomodo-del-ajuntament-delx-obtiene-el-buho-de-bronce-en-los-premios-educafestival","status":"publish","type":"post","link":"https:\/\/www.elche.es\/va\/2018\/06\/la-campana-silencio-incomodo-del-ajuntament-delx-obtiene-el-buho-de-bronce-en-los-premios-educafestival\/","title":{"rendered":"La campanya Silenci Inc\u00f2mode de l&#8217;Ajuntament d\u2019Elx obt\u00e9 el Mussol de bronze en els Premis EducaFestival"},"content":{"rendered":"<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: justify\">La campanya va ser premiada en la categoria m\u00e9s disputada, Campanya Integral, competint amb grans anunciants en l&#8217;\u00e0mbit nacional com l&#8217;Obra Social de La Caixa,\u00a0Ecoembes, BBVA, Educo o Greenpeace<\/p>\n<\/blockquote>\n<p style=\"text-align: justify\">La gala de lliurament de guardons de l&#8217;EducaFestival\u00a0es va celebrar en Caixa\u00a0<span class=\"hiddenSpellError\">Forum<\/span>\u00a0de Madrid dimarts 12 de juny. El premi va ser recollit pel director de comunicaci\u00f3\u00a0de l&#8217;Ajuntament\u00a0d&#8217;Elx,\u00a0<span class=\"hiddenSpellError\">Jorge<\/span>\u00a0Villar.<\/p>\n<p style=\"text-align: justify\">&#8220;Silenci Inc\u00f2mode&#8221; \u00e9s una campanya de les regidories de Benestar Social i de Comunicaci\u00f3, realitzada per l&#8217;ag\u00e8ncia il\u00b7licitana\u00a0<span class=\"hiddenSpellError\">Yerno<\/span>, que tracta de conscienciar sobre el drama hum\u00e0 darrere de la necessitat d&#8217;un habitatge digne, explicant la iniciativa de l&#8217;Ajuntament de crear una borsa solid\u00e0ria d&#8217;habitatges.<\/p>\n<p style=\"text-align: justify\">La campanya tamb\u00e9 va ser premiada recentment en l&#8217;edici\u00f3 2018 dels premis Alce d&#8217;Alacant en la categoria\u00a0<span class=\"hiddenSpellError\">Branded<\/span>\u00a0content.<\/p>\n<p style=\"text-align: justify\"><span class=\"hiddenSpellError\">Educafestival<\/span>\u00a0tracta de sensibilitzar sobre la responsabilitat de cadascun dels anunciants com a agents influents en la societat i en la capacitat de la\u00a0seua\u00a0comunicaci\u00f3 per educar i aix\u00ed canviar h\u00e0bits i actituds en la\u00a0seua\u00a0audi\u00e8ncia. Tracta de professionalitzar i estimular el sector de la comunicaci\u00f3 i el m\u00e0rqueting educatiu per aconseguir una evoluci\u00f3 cap a una disciplina m\u00e9s creativa, responsable i eficient.<\/p>\n<p style=\"text-align: justify\">A m\u00e9s, en un entorn cada vegada m\u00e9s complex i dif\u00edcil d&#8217;atreure el\u00a0p\u00fablic,\u00a0<span class=\"hiddenSpellError\">Educafestival<\/span>\u00a0vol premiar totes aquelles estrat\u00e8gies de comunicaci\u00f3 que de forma creativa ho van aconseguir eficientment al costat de les millors pr\u00e0ctiques del sector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; La campanya va ser premiada en la categoria m\u00e9s disputada, Campanya Integral, competint amb grans anunciants en l&#8217;\u00e0mbit nacional com l&#8217;Obra Social de La Caixa,\u00a0Ecoembes, BBVA, Educo o Greenpeace [&hellip;]<\/p>\n","protected":false},"author":131,"featured_media":63357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[572,190],"tags":[],"class_list":["post-63360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacio","category-drets-socials"],"_links":{"self":[{"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/posts\/63360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/comments?post=63360"}],"version-history":[{"count":0,"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/posts\/63360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/media\/63357"}],"wp:attachment":[{"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/media?parent=63360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/categories?post=63360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.elche.es\/va\/wp-json\/wp\/v2\/tags?post=63360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}